Under her label TENUE DE VILLE,
The Belgian designer Alexia de Ville de Goyet launches this fall / winter « Saudade », a fourth collection of original wallpapers, 100% made in Belgium.
Educated in Fine art and scenography,
Alexia’s main preoccupation was to tell stories. Whether she was using video, photography or drawing. This has crystallized over time on creating patterns, causing the launch, in 2012, of her brand Tenue de Ville – brand that offers her creations and designs since then.
Idealized landscapes, childhood memories, abstract daydreams...
Saudade, the fourth collection by Tenue de Ville, adopts ethereal tones, and dares a singularity that transforms the walls and carries the imagination away.
Thanks to its artistic approach and its hand-drawn motifs, Alexia de Ville brings to the interiors new atmospheres since 2014. With Saudade, her fourth collection, make way to risk and contemplation...
Revisiting her career path
Entrepreneur, Alexia de Ville first took a multidisciplinary artistic training in Brussels and London, before launching in 2014 her creative workshop in the Belgian capital. An accomplished visual artist, she takes on all mediums to give substance to her ideas, moving freely from engraving to collage, from drawing to photography, etc., before refining her research with graphic programs. Each year, she brings to life a new collection of high-end wallpapers made in Belgium.
“City Garden” in 2015, “Ode” in 2016, then “Balsam” in 2017, and now “Saudade”, a collection that mixes classic drawings, but also experimental digital panels, for which Alexia de Ville goes for very colorful or even disproportionate patterns.
"Saudade" or the fantasy past.
With this new collection, Alexia de Ville remains faithful to her inspirations. She mixes pure Japanese lines and Art Deco nuances and reveals more than ever her attraction for contemporary art, architecture, literature, travel photos... Sometimes traditional with its effects of textures and patterns in repetition, sometimes ultra- contemporary with its large "works of art" printed in digital panels, Saudade is a collection unfolding in two parts combining figurative motifs and textures, but also huge panoramic, all on a colorful note both nostalgic and childlike, as the name of the collection itself.
An ecological and local concept
The production of Tenue de Ville is always part of a local and environmental approach. As with previous collections, all of Saudade's work is done in Belgium. The inks used are water based, and the paper is FSC certified, to ensure sustainable forest management.